16d • General discussion
4 Steps That Power Repeat Sales
The second sale becomes more likely when the first customer experience creates a reason to continue the relationship. That must be the focus of every small business owner and his team.
Many businesses invest heavily in winning a customer and remarkably little in determining what happens after the purchase. The transaction closes, communication slows, and the customer eventually becomes someone another company is free to reacquire.
Build retention deliberately. 1. Deliver the promised value: ensure the first experience matches what sales and marketing led the customer to expect. To Read more about the other 3 steps and starting your 90 Day Product, Sales & Profit Machine is your entry to entrepreneurial prowess visit Insight Emporium on Patreon.com.
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4 Steps That Power Repeat Sales
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