"The Home Seller's Advantage". This Community is designed to empower sellers with the knowledge and tools to negotiate fairer, more modern commission structures.
A community empowering home sellers with 40+ years of expert real estate wisdom. We provide the tools and knowledge to challenge the traditional 6% commission model, negotiate a fair 1% base listing fee, and keep thousands of dollars in your pocket when you sell your most valuable asset."
This community will be a resource hub, offering courses, checklists, negotiation scripts, and live Q&A sessions.
Module 1: The New Reality of Real Estate Commissions
- Objective: Educate sellers on the post-lawsuit landscape and reset their expectations.
- Content: The End of the 6% Standard: Explain the recent class action lawsuit in simple terms. Why the old model was broken and why it's now a seller's market for negotiation. The New Power Dynamic: The buyer's agent now requires a separate contract with the buyer. This means the listing agent must earn their commission from you, the seller, not just split a pre-set pie. The Agent Exodus: Explain how this change is weeding out inexperienced agents, meaning the ones left should be more skilled and worth their fee—if they can prove it.