Member Introduction 👋 Sam Despo

LET'S GO 🥳 I'm Sam - the director of Pulp Digital and Zesty Agency. Some of you may also know me from my marketing and AI content on TikTok and Instagram.

I've been in the marketing industry for 10+ years, which is now starting to make me feel old haha. I started my career running my own fashion brand while working at Coles in marketing. After a few years, I decided to jump industries into fashion, where I became obsessed with creative content and paid ads.

After a few viral marketing campaigns, I had a bunch of industry-leading brands reach out to support as a paid marketing specialist, so I did just that, and Pulp Digital was born! Around the same time, I posted my first TikTok video, which went viral, amassing 500,000 views and 10,000 followers overnight. It was wild!

Once I mastered the art of selling without selling, I decided to start my second agency called Zesty to support brands with industry-leading organic strategies. Think brand storytelling and narratives that cultivate communities. I worked directly with brands like Aver Active, Mingle, and Lucent Globe to shape their content strategies into what you see today.

NOW it's all about sharing these learnings and continuously learning from you! So excited to meet new faces while having some fun.

So thrilled to be part of Ecommerce Connect!

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