Apr '25 • Discussion
Diversify onto other channels - Clipping and reposting
Hi all!
I've been interested for a while in replicating how Oliver Brocato grew Tabs Chocolates to $10M in 12 months by building a massive discord army of content reposters working on sales commission. If you haven't seen this, I'd recommend checking out this video where he lays it all out.
Put simply:
1) Collect your existing viral content in a content library
2) Get thousands of reposters to log in each day and redistribute it with minor edits across multiple platforms
3) Pay commission to reposters, but more importantly attract millions of additional views, driving sales on Amazon and retail
Pretty cool right? [If you're able to invest in building that reposter army]
WELL:
It seems the reposter hype has faded somewhat since participants grew increasingly aware that there wasn't actually that much money to be made in it for them. Most of them give up before landing a viral repost, or found commission was low either way because most customers go to Amazon rather than using their affiliate code on your website
Recently I've been looking into this new site (whop CR) which has a lot of hype surrounding it right now. Instead of sales commission, reposters/clippers are paid per view. Reposters seem to be much more incentivised by ppv, even if it seems a little riskier issuing payouts with no certain sales attribution. Meanwhile, all the view tracking, verification and community management is taken care of within Whop.
Anyone experimented with this sort of content distribution?
How did you go about building the army of reposters, which platforms did you experiment with for the reposts (I've heard YT shorts is easiest to set up a new channel and go viral) and how do you feel about pay per view?
Keen to exchange insights if anyone fancies jumping on a quick call! Have been looking at this for some time now.
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Diversify onto other channels - Clipping and reposting
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