Always Run a Deep Discount Sale on Etsy, especially if you are just starting or sales is low.
Etsy rewards active shops, especially those running sales and listing products that align with current seasonal and holiday trends. Pay attention to Etsy's homepage and featured categories. If Etsy is promoting a holiday or trend, your shop should be too. And guess what, etsy is big on Black-owned shops so take full advantage of that!
Keep a 40% to 60% off sale running as often as possible. Deep discounts increase click-through rates, create urgency, and can help improve your visibility in Etsy's search results. Many shoppers won't buy until they feel they're getting a great deal.