#1: Etsy has made it super easy to start promoting your shop. Jump to the Social Media section in your dashboard and choose one of your milestones, products to share to your social media, you will need to connect to your Facebook or other Social Media platform.
#2: You can also Click on Share & Save to save on fees when you enroll in Sharing your link. Do this if you are actively promoting your store. I didn't even know about this and definitely enrolled.
#3: Set up your Cyberweek Sales event promotion: I set mine at 75% OFF