31 Pitches in 31 Days
Alright y’all, I’m locking in for the next 31 days and I want you to understand EXACTLY what I did today so you can follow this process too.
I’m also documenting everything in real time so I can bring it back to you as a full system once this is complete.
Here’s what today looked like:
Step 1: I chose ONE offerNot multiple. Not “whatever sells.”I’m focusing on The ID Project for the next 31 days. That’s it.
Step 2: I got clear on what I’m NOT sellingI’m not leading with my ebook course or my services. Those are back-end.This month is about positioning for bigger contracts.
Step 3: I identified WHO actually needs thisNot “people.” Not “my audience.”I’m targeting:
  • school districts
  • juvenile justice / corrections
  • nonprofits serving high-risk youth
  • workforce programs
Places where this problem already exists AND is funded.
Step 4: I fixed my positioningI’m not calling this a curriculum.I’m positioning it as a system that helps reduce behavior issues and violence by addressing identity at the root.
Step 5: I set my pricingI’m no longer guessing.This is a $25K–$100K+ offer depending on scope.
Step 6: I decided how I’m reaching outNo pitch decks. No overthinking.Just simple, direct emails to start conversations.
Step 7: I mapped what I’ll send AFTER they respondA clean 1-page overview with:
  • what it is
  • who it’s for
  • outcomes
  • implementation
  • starting price
Step 8: I built my outreach planFor the next 31 days:
  • 1 new pitch per day
  • 2 follow-ups per day
Step 9: I started building my listNot waiting for it to be perfect.I’m building it as I go.
That’s the setup.
Now the real work starts tomorrow: sending the first pitch.
I’m documenting:
  • who I reach out to
  • what I say
  • who responds
  • how I handle calls
  • how deals close
So I can give y’all the FULL breakdown after the 31 days.
If you’re in Licensing Lab, I want you moving with me.
Pick your ONE offer.Identify your buyer.And get ready to start outreach.
We’re done sitting on ideas.
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Shalah Turner
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31 Pitches in 31 Days
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