4h • General discussion
If you do one thing this week, do this one.
Your Google Business Profile is the single most underrated free asset a small business has.
It's the box that shows up on the right when someone Googles your name. It's what puts you on the map, literally. And for local businesses, it very often outperforms your website for actually getting the phone to ring.
Here's what most people get wrong.
- They claim it and never touch it again. Google rewards activity. A profile updated this month beats one updated in 2022.
- They leave categories half-filled. Your primary category is one of the strongest signals you can send.
- They ignore reviews, or they only ask for them when something goes well. Ask consistently, and respond to every one, including the bad ones. Especially the bad ones.
- They never add photos. Profiles with photos get meaningfully more engagement.
- They don't use Posts. It's a free content channel most businesses don't know exists.
It costs nothing. Just a little time to get it up and running. And people can add Google Reviews which are GOLD!
Do you have a Google Business Profile?
If not, learn about how you can set it up here: https://support.google.com/business/answer/7039811?hl=en&ref_topic=4596754&sjid=4115015869556658600-NA
(Note: it used to be called Google My Business. Same thing, new name.)
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If you do one thing this week, do this one.
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