👋 Hi, I’m Valerie
I’m a master colorist with 30+ years behind the chair, and I know color theory has been made way too complicated.
Here, I simplify it the way it should have been taught — so you always know what to do, even in a pinch, and can formulate quickly and confidently.
I teach you to understand the why, master the science, and tackle even the most complicated color corrections.
That’s PFM:
Precision — read hair like a pro
Formulation — mix with purpose, no guessing
Mastery — troubleshoot and grow your business with confidence
Ask me anything. I’ll help you formulate even your toughest clients.
This is Driven by Beauty — powered by PFM (Pure Freaking Magic). 🖤✨
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Valerie Prieto
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👋 Hi, I’m Valerie
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Driven by Beauty
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I take complicated color theory and make it easy to understand so you can formulate with confidence. Science meets common sense. PFM.
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