Stay Direct Community
Private
43 members
Free
Alistair Malins
By Alistair Malins
Direct bookings give short-term rental owners control, profit, and long-term sustainability for their business with benefits including:
  1. Driving guests to book directly through your own website or social channels and eliminating OTA commissions so you can keep more of your revenue.
  2. Owning the guest relationship gaining access to valuable data, communication and loyalty opportunities that platforms like Airbnb keep for themselves.
  3. Building and reinforcing your brand, presenting your properties exactly as you want and delivering a more personalised experience before, during and after each stay.
  4. Generating repeat guest bookings and word-of-mouth referrals, reducing reliance on paid advertising and third-party marketplaces.
  5. Building resilience for your business so that when OTAs change algorithms, fees or policies your sources of income remain protected.
  6. Creating higher margins, stronger guest trust and a more stable, independent STR business.
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Stay Direct Community
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A private community for short-term rental agencies and owners focused on direct bookings, margin control and creating long-term value.