Oct '24 • General discussion
What Are Marketing Performance Metrics & Why Are They Important?
🔍 Want to know why your marketing metrics might be lying to you?
Stop obsessing over ROAS and CPC. Here's what REALLY matters for marketing success in 2024:
📊 New Performance Metrics Framework:
Finance Metrics:
- Gross Profit (The real money talk)
- Profit Margin (What you actually keep)
Marketing Performance:
- CAC vs nCAC (All customers vs new customers)
- MER vs nMER (The true efficiency story)
- AOV vs nAOV (Order value intelligence)
- LTV (Because customers aren't one-time deals)
- eCPNV (What those new visits really cost)
Marketing Health:
- New Web Visits (Fresh faces)
- Return Web Visits (The loyalty check)
Why this matters? 👇
In-app metrics like ROAS and CPC only tell part of the story. To truly understand your marketing performance, you need to look at the bigger picture - from customer acquisition to lifetime value.
💡 Pro Tip: Focus on nMER (New Customer Media Efficiency Ratio) instead of ROAS. It tells you how efficiently you're acquiring NEW customers, not just retargeting existing ones.
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What Are Marketing Performance Metrics & Why Are They Important?
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