Oct 31 • 👋 Introductions
The “Waiting for Perfect” Trap
A founder I coached spent three weeks “refining” their offer.
We finally realized they weren’t refining — they were stalling.
They were scared to choose. Scared to commit. Scared to ship.
So we picked a version, launched it to 10 people… and got two paying clients in 48 hours.
The learning?
Momentum beats mastery every single time.
Perfection is just procrastination dressed in a nicer outfit.
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The “Waiting for Perfect” Trap
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