I used to think more ads + more hustle = more sales. Wrong.
What actually worked:
----Target 1 audience, speak only to your ideal customer.
---- Fix the destination, a great ad can’t save a bad landing page/store.
----Test small, scale smart, grow what’s proven, kill what’s not.
Once I made these shifts, results became consistent and predictable.
What’s the biggest shift you’ve made that actually worked?