The most common reason people buy the wrong thing
It’s not because they’re lazy.
It’s not because they “aren’t cut out for business.”
And it’s definitely not because they didn’t try hard enough.
It’s because they buy without a plan.
Most people buy:
• a random course
• a trendy tool
• a shiny strategy
• or whatever someone on social media swears “worked fast”
…but they don’t actually know:
→ where that thing fits in a real business
→ what step they’re actually on
→ or what needs to come before or after it
So they end up confused, overwhelmed, and feeling like nothing works.
The truth?
The right purchase isn’t the fanciest thing.
It’s the thing that gives you clarity, structure, and a full foundation.
That’s why I always tell beginners:
Start with understanding the whole picture first.
How digital products work.
How people actually make money with them.
What to focus on (and what to ignore).
✨ Quick reminder ✨
The Business Bundle — which includes all of my core products — is increasing in price in a few days.
If you want:
• the full roadmap
• step-by-step guidance
• and everything you need in one place
…it’s genuinely the best place to start instead of piecing things together later.
No pressure — just clarity so you can make the right move for you.
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The most common reason people buy the wrong thing
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