Feb 27 • Creative Strategy
Why This Mouthwash Ad Performed Better Than the Rest
👋 Hey everyone! I’m Juan, a Creative Strategist at Felix Media. I specialize in crafting high-converting ad creatives by combining consumer psychology, data-driven insights, and engaging visuals.
We recently tested this Gengyve ad (a mouthwash brand), and it performed exceptionally well. Here’s why it worked:
Winning Creative Breakdown
✅ The before & after visuals immediately show the problem (gum issues) and the solution (healthier gums), making it visually compelling and easy to understand at a glance. The transformation is pointed out.
✅ Instead of just talking about "fresh breath," this ad connects oral health to weight loss, overall body health, and bacterial protection, making it more relevant to a wider audience and to one of their main value propositions.
✅ The CTA aims to reduce friction, making it a low-risk, high-reward decision, which we have tested before, but this time attracted more conversions.
This approach outperformed other variations.
Since we are here, what other hooks or angles or tweaks do you think could make this ad even stronger?
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Why This Mouthwash Ad Performed Better Than the Rest
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