Mar 7 • AI + Marketing
Breaking Down Big Ideas with Simple Prompts
When you're working on messaging, sometimes the best insights come from flipping what people already believe. Two simple prompts I’ve been using to break down ideas and find new angles for a cowboy boots brand are:
1️⃣ Clichés of Owning the Product – What are the common things people assume about it? These can be both good and bad. For example, with Chisos:
- "Cowboy boots take forever to break in."
- "They’re expensive."
- "You only wear them for special occasions."
2️⃣ Paradoxes of Those Clichés – How can you completely reverse those assumptions while still telling the truth? This helps surface unexpected insights:
- Expensive? They actually save you money because they last longer than cheap boots.
- Hard to break in? Chisos are comfortable from day one.
- Only for special occasions? The boots you buy for events become the ones you wear every day.
These two prompts help me cut through surface-level messaging and dig into what really makes the product different, whether for headlines, ads, or even deeper brand positioning.
What’s your go-to process for finding small but meaningful insights?
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Breaking Down Big Ideas with Simple Prompts
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