Why your cold emails aren't getting replies (and what we do instead)

Dylan Messerschmidt

25d • General discussion

Most people’s emails sound like this:

“Hey, we help {niche} get more clients with a proven system…”

It’s vague. It’s about you. And it blends in with the 27 other pitches in their inbox.

Here’s what we’ve found works way better especially in cold outreach:

1. Start with them, not you.Lead with a custom opener something from their site, job post, or LinkedIn.

"Saw you’re rolling out [offer/product] curious how you’re handling [problem]."

2. Replace benefits with outcomes.

“We helped [company] book 22 sales calls last month without ads or manual follow-up.”

3. Soften your CTA.

“Open to a quick brainstorm on how we’d do that for you?” NOT “let me know a good time” that’s too aggressive for cold.

Using just these 3 tweaks, we’ve helped clients consistently land 5–8 qualified calls/month even in dry niches like real estate, logistics, and coaching.

If it’d be helpful, I can send over the structure we use + a few real examples that get replies. Just drop comment or DM me and I’ll shoot it your way!

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