One of the fastest, laziest, most effective ways to grow your pet care brand on social media is simple:
π Ride the trends. But ride them strategically.
Most small pet businesses avoid trends because they think:
- βItβs cringe.β
- βI donβt know what to post.β
- βI donβt want to dance.β
- βI donβt have time.β
But the truth isβ¦
Trending audio + a niche specific message = effortless reach.
Hereβs how to do it the DigDogs way π
β¨ 1. Donβt copy the trend - adapt it.
The trend is just the vehicle.
Your niche (dogs, training, daycare, walking, behaviour, business behind the scenes) is the message.
Examples:
- Trend audio: βIβm just a baby!β β Use it for puppy clients, teen dog chaos or explaining why dogs need boundaries
- Trend: βHee hee haa haaβ β Use it for the moment a dog rolls in fox poo
- Trend: βTell me without telling meβ β Use it for recognisable pet care struggles clients relate to
β¨ 2. Keep it under 7 seconds.
Short videos = more completion rate = better reach.
Donβt overthink it. A sniff, a zoomie, a tail wagβ¦ thatβs enough.
β¨ 3. Think: βWhat do my clients already love to watch?β
The more emotion in your post, the more it performs.
Great content pillars to pair with trends:
- Puppies (always viral)
- Before/after grooms
- Muddy β clean
- Dog instincts explained
- Daily daycare clips
- A βrelatable dog parent momentβ
β¨ 4. Use trends to show your personality.
People book PEOPLE - not services.
Trends give you permission to be fun, real, and memorable⦠without needing a full production.
You donβt need to be funny, loud or extroverted.
Just be YOU but on a 7 second trend.
β¨ 5. Post it even if it feels imperfect.
The algorithm literally does not care how you look.
It cares about:
- watch time
- relatability
- emotion
- clear niche
Your clients prefer authentic over polished.
β¨ 6. Donβt wait for the perfect trend - use ANY that fits.
Trending audio lasts 3 to 7 days.
If you overthink it, you miss it.
Scroll β Save audio β Film 5 seconds β Upload.
Done.
π ACTION FOR THIS WEEK:
Post ONE trending video using any audio from your FYP/Reels feed and apply it to your pet-care niche.
No perfection.
No overthinking.
Just get it posted.
Share yours with the group - letβs help each other!