🔥 Trending Posts: The Easiest Way to Grow… IF You Do Them Right
One of the fastest, laziest, most effective ways to grow your pet care brand on social media is simple:
👉 Ride the trends. But ride them strategically.
Most small pet businesses avoid trends because they think:
  • “It’s cringe.”
  • “I don’t know what to post.”
  • “I don’t want to dance.”
  • “I don’t have time.”
But the truth is…
Trending audio + a niche specific message = effortless reach.
Here’s how to do it the DigDogs way 👇
✨ 1. Don’t copy the trend - adapt it.
The trend is just the vehicle.
Your niche (dogs, training, daycare, walking, behaviour, business behind the scenes) is the message.
Examples:
  • Trend audio: “I’m just a baby!” → Use it for puppy clients, teen dog chaos or explaining why dogs need boundaries
  • Trend: “Hee hee haa haa” → Use it for the moment a dog rolls in fox poo
  • Trend: “Tell me without telling me” → Use it for recognisable pet care struggles clients relate to
✨ 2. Keep it under 7 seconds.
Short videos = more completion rate = better reach.
Don’t overthink it. A sniff, a zoomie, a tail wag… that’s enough.
✨ 3. Think: ‘What do my clients already love to watch?’
The more emotion in your post, the more it performs.
Great content pillars to pair with trends:
  • Puppies (always viral)
  • Before/after grooms
  • Muddy → clean
  • Dog instincts explained
  • Daily daycare clips
  • A “relatable dog parent moment”
✨ 4. Use trends to show your personality.
People book PEOPLE - not services.
Trends give you permission to be fun, real, and memorable… without needing a full production.
You don’t need to be funny, loud or extroverted.
Just be YOU but on a 7 second trend.
✨ 5. Post it even if it feels imperfect.
The algorithm literally does not care how you look.
It cares about:
  • watch time
  • relatability
  • emotion
  • clear niche
Your clients prefer authentic over polished.
✨ 6. Don’t wait for the perfect trend - use ANY that fits.
Trending audio lasts 3 to 7 days.
If you overthink it, you miss it.
Scroll → Save audio → Film 5 seconds → Upload.
Done.
🚀 ACTION FOR THIS WEEK:
Post ONE trending video using any audio from your FYP/Reels feed and apply it to your pet-care niche.
No perfection.
No overthinking.
Just get it posted.
Share yours with the group - let’s help each other!
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Jessica Spencer
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🔥 Trending Posts: The Easiest Way to Grow… IF You Do Them Right
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