18h • Posts
Increasing Quality comes after Increasing Quanity
Quantity -> Quality -> Quantity Quality
IN this video, Alex speaks to how to scale team output by adjusting the quality.
For example, we have that goal of posting 2 videos per week, then it can be 1 per day. As it increases we might get to multiple a day. Doing mass quantity is ok if youre "a news channel" or in my case I just chat and journal and post. But if we put all the effort in one major piece, (provided we had data onit) it'd be more valuable.
We might see that of that week one type of video drives 80% of the results (literally 4-10x more outcome) a lot better (data), but it takes a lot more work. So we think: What if we just make more of THAT video, we get more results, and can put out the same "output" but it gets outsided returns.
Then the output goes down in total videos, but the amount of time that gets repurposed into making one video really good ends up with all the videos being well.
Then as that teams scales, they too go from 2 high quality videos a week to multiple a day... then rinse and repeat.
Taking video views from 100, 100, 100, to 1000... and then adjusting it so all new videos out get to 1000, 1000, 10000 videos builds more leverage.
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Increasing Quality comes after Increasing Quanity
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