If trepidation, fear, or procrastination are preventing me from cold calling, I roll the dice that I keep on my desk. It is a reminder that prospecting is a numbers game. We all know that if you roll the dice enough times you will roll a double (the same number apprears on both dice). When the roll is not a double, you just roll again - just like cold calling. If the first call doesn't get you a warm lead or an appointment or a new task, call the next number. No harm , no foul. When you get a "NO", you say, "Next!" I hope this will help you today.