If you’re a product designer in 2026, sanity-check yourself:
You are behind if:
- You still measure value by artifacts
- You rely on “empathy” without outcomes
- You wait for roadmaps to act
- You think AI is a threat instead of leverage
- You avoid business conversations
You are on track if:
- You can explain how your work affects revenue, churn, or risk
- You frame problems before opening tools
- You know when not to design
- You verify data instead of trusting pretty outputs
- You initiate direction, not just execution
You are ahead if:
- Stakeholders ask for your opinion before decisions are made
- You can kill ideas (including your own) with confidence
- You operate comfortably without perfect clarity
- You treat AI as a multiplier, not a crutch
- You act like ownership is part of the job
One uncomfortable truth for 2026:
Execution is abundant.
Direction is rare.
Designers who can decide will outpace designers who can only produce.