This image is of a DM I got after just a few DMs exchanged between me and the marketing lead for a local roofing company.
Here is what happened before the conversation started 👇
- She followed me because I was following a few other local pages
- I followed her back
- I noticed the branding of her company
- While at the gym this morning, I noticed one of their trucks
- I took a picture of it and sent it to her and complimented her on the brand creativity
- A few DMs later, she’s taken an interest in my services
Did you catch the strategy?
I was 100% human.
I didn’t pitch her the second we started following eachother.
I took an interest from n her business.
Again, I was human and not a salesman.
I don’t care what type of business you are…
Being human is the ultimate strategy!