I think the reason I have trouble with writing material to market my business/products/offer is because I don’t know how to switch my brain from communicating the facts my offer to instead use words and phrases my audience wants to hear.
Like today I’m working on transforming my offer to a high-ticket OTP vs monthly membership. This morning I’ve been all up in my material and I’ve had my coaching hat on. Now I need to relay how awesome my offer is to my audience and they don’t want to hear the technical words that are swarming in my head right now. They want to hear what it will do for them.
My brain is having trouble translating the wording of the contents of my offer to make it sound more appealing to my audience.
Any tips on making that mindset switch? Maybe I shouldn’t try to do it back to back .. that might help lol