If you want your copy and content to make sales FOR YOU, do thisβ¦
Go through your website or about page or whatever piece of copy your leads tend to land on and see how often you use the word βyou.β
Thereβs a good chance you may not be using it enough π
Most people write their copy in 1st personβ¦
βWe provide the best services.β
But the best copy is written in 2nd personβ¦
βYou get the best services.β
Make these small changes and watch the leads flow in! πππ