Apr '24 • Value Bomb 💣
You Make Money by Helping People
My 2nd foray into marketing 17 years ago ended up with 100,000 email subscribers and about 10% converted to sales
But I didn't do it by "targeting my avatar" or by "optimizing sales pages"
I did it by finding specific needs, creating free content that taught as if they paid, then made paid offers that simply taught more . .
about 5% would buy a low ticket offer within days on my list
about 10% joined a $97/month coaching program within 21 days
But it's all about helping people
I see so many questions here about "how do I get more sales"
"how do I get started"
and so on
and my advice, as a 18 year veteran in this business (my first foray only lasted a short time, then I started my 2nd, 17 years ago)
is to simply figure out:
👉Who do you want to help?
👉What problem do you want to help with?
Then create free content like crazy helping people.
Then have an upsell Skool group that gives MORE help with community + coaching
and a % of the people you are helping for free, will join you and pay
And instead of focusing on conversion rate and sales strategies -
focus on radically increasing the # of people who interact with your FREE content and make your FREE content so great
that when the 5% of buyers who are in any searching market
buy from YOU when they are ready
NOT because you have the best marketing
the best sales page
the best NLP - infused sales copy
but they buy from YOU because you gave them the best FREE training when they needed it
People buy based on trust, not words on a sales page
Hope this helps!!
9
7 comments
You Make Money by Helping People
skool.com/creator-party
The #1 Club For Creators That Sell Courses, Programs + Digital Products 🪩
Leaderboard (30-day)
1
+60
2
🔥
+56
3
+22
4
+20
5
+18
Powered by