Aug 3 • Content Boost & Support
August 3rd | Content Challenge Day 2 Prompt
📅 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐃𝐚𝐲 2: 𝐓𝐡𝐞 "𝐆𝐥𝐨𝐰 𝐔𝐩 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞 𝐌𝐞𝐬𝐬" 𝐑𝐞𝐯𝐞𝐚𝐥
𝐏𝐫𝐨𝐦𝐩𝐭: Use a currently trending "realization" or "overcoming a struggle" audio to share a recent business struggle, a messy behind-the-scenes moment, or a time you felt completely stuck. Then, reveal the "glow up": the lesson learned, the action you took, or the new strategy you implemented to break through.
The goal is to show the truth behind the shiny results!
𝐂𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐀𝐮𝐝𝐢𝐨𝐬 (𝐀𝐮𝐠𝐮𝐬𝐭 2025):
- "𝐁𝐨𝐫𝐧 𝐀𝐠𝐚𝐢𝐧" – 𝐋𝐢𝐬𝐚 𝐟𝐭. 𝐃𝐨𝐣𝐚 𝐂𝐚𝐭 𝐚𝐧𝐝 𝐑𝐚𝐲𝐞: This empowers transformation, great for showing a before-and-after (mental/strategic, not just physical).
- "𝐒𝐞𝐥𝐟𝐥𝐞𝐬𝐬" - 𝐓𝐡𝐞 𝐒𝐭𝐫𝐨𝐤𝐞𝐬 (𝐢𝐧𝐬𝐭𝐫𝐮𝐦𝐞𝐧𝐭𝐚𝐥 𝐬𝐧𝐢𝐩𝐩𝐞𝐭): Mellow, emotive vibe, perfect for contemplative "slice of life" content or before-and-after sequences with an emotional hook.
- "𝐅𝐚𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 𝐝𝐨𝐧'𝐭 𝐦𝐚𝐭𝐜𝐡 𝐦𝐲 𝐚𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞" (𝐭𝐫𝐞𝐧𝐝, 𝐧𝐨𝐭 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐚𝐮𝐝𝐢𝐨): This is a trend where you list unexpected facts about yourself. We can twist it to be about business facts that contradict the polished image. (This one is great for on-screen text if no lip-syncing).
- "𝐖𝐚𝐲 𝐃𝐨𝐰𝐧 𝐖𝐞 𝐆𝐨" - 𝐊𝐀𝐋𝐄𝐎 (𝐢𝐧𝐬𝐭𝐫𝐮𝐦𝐞𝐧𝐭𝐚𝐥/𝐯𝐨𝐜𝐚𝐥 𝐛𝐮𝐢𝐥𝐝-𝐮𝐩): Has an epic drop, perfect for a "big reveal" moment of breakthrough.
𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬 (𝐜𝐡𝐨𝐨𝐬𝐞 𝐨𝐧𝐞 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧):
- 𝐔𝐬𝐢𝐧𝐠 "𝐁𝐨𝐫𝐧 𝐀𝐠𝐚𝐢𝐧":
𝐕𝐢𝐬𝐮𝐚𝐥 1 (𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐫𝐮𝐬𝐭𝐫𝐚𝐭𝐞𝐝/𝐨𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐞𝐝 𝐚𝐭 𝐥𝐚𝐩𝐭𝐨𝐩): "Me trying to force another 'perfect' marketing funnel that wasn't converting anyway."
𝐕𝐢𝐬𝐮𝐚𝐥 2 (𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠, 𝐦𝐚𝐲𝐛𝐞 𝐚 𝐪𝐮𝐢𝐜𝐤 𝐨𝐮𝐭𝐟𝐢𝐭 𝐜𝐡𝐚𝐧𝐠𝐞 𝐨𝐫 𝐚 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐬𝐦𝐢𝐥𝐞): "Realized my audience needs raw truth, not fluff. Switched to direct, no-BS content, and my DMs flooded."
- 𝐔𝐬𝐢𝐧𝐠 "𝐒𝐞𝐥𝐟𝐥𝐞𝐬𝐬":
𝐕𝐢𝐬𝐮𝐚𝐥 (𝐬𝐥𝐨𝐰 𝐩𝐚𝐧 𝐨𝐯𝐞𝐫 𝐬𝐜𝐚𝐭𝐭𝐞𝐫𝐞𝐝 𝐧𝐨𝐭𝐞𝐬, 𝐡𝐚𝐥𝐟-𝐞𝐚𝐭𝐞𝐧 𝐬𝐧𝐚𝐜𝐤𝐬, 𝐦𝐞𝐬𝐬𝐲 𝐝𝐞𝐬𝐤): "This was my 'organized' strategy session for Unfiltered Success last week."
𝐓𝐞𝐱𝐭 𝐎𝐯𝐞𝐫𝐥𝐚𝐲: "Yeah, it was a mess. But the REAL clarity came when I finally admitted I needed a simple, repeatable content flywheel."
- 𝐔𝐬𝐢𝐧𝐠 "𝐅𝐚𝐜𝐭𝐬 𝐭𝐡𝐚𝐭 𝐝𝐨𝐧'𝐭 𝐦𝐚𝐭𝐜𝐡 𝐦𝐲 𝐚𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞" (𝐨𝐧-𝐬𝐜𝐫𝐞𝐞𝐧 𝐭𝐞𝐱𝐭):
𝐕𝐢𝐝𝐞𝐨: You looking put-together, maybe sipping coffee.
𝐎𝐧-𝐬𝐜𝐫𝐞𝐞𝐧 𝐭𝐞𝐱𝐭 (𝐪𝐮𝐢𝐜𝐤 𝐜𝐮𝐭𝐬):
- "Fact: My 'overnight success' account growth? Started with # days of crickets."
- "Fact: My 'perfect' course launch? Had me crying in the bathroom at 2 AM."
- "Fact: I don't have it all together. BUT I know how to get unstuck. (And I'll show you how.)"
𝐘𝐨𝐮𝐫 𝐇𝐨𝐨𝐤 𝐂𝐨𝐮𝐥𝐝 𝐁𝐞:
"Here's the messy truth behind my latest win..."
"You only see the highlight reel, but this is what really went down."
"My business almost broke me last month, then I did THIS."
𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:
📸 𝐕𝐢𝐝𝐞𝐨 𝐨𝐫 𝐑𝐞𝐞𝐥: Lip-sync, use on-screen text, or show a quick transition reflecting the "messy" to "breakthrough."
📷 𝐎𝐫 𝐨𝐧-𝐬𝐜𝐫𝐞𝐞𝐧 𝐭𝐞𝐱𝐭 & 𝐬𝐭𝐫𝐨𝐧𝐠 𝐜𝐚𝐩𝐭𝐢𝐨𝐧: If you're using a static image or a less dynamic video, let the text overlays and caption do the heavy lifting for the story.
𝐅𝐢𝐧𝐢𝐬𝐡 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐨𝐫 𝐥𝐞𝐬𝐬𝐨𝐧 𝐭𝐨 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐨𝐭𝐡𝐞𝐫𝐬:
"That 'mess' taught me that real growth happens when you stop chasing perfection and start sharing your actionable solutions, even when it's ugly."
"I was stuck believing perfect equaled success. Turns out, transparency and direct strategy are what actually get people results (and sales)."
"Don't let the fear of 'messing up' stop you. Every 'oops' is a chance to pivot, get real, and build an empire of authenticity."
𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐖𝐨𝐫𝐤𝐬:
- 𝐇𝐢𝐭𝐬 𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐓𝐫𝐞𝐧𝐝𝐬: Leverages trending audios and the strong demand for authenticity and vulnerability on both Instagram and TikTok in August 2025. People are tired of polished perfection; they crave realness.
- 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐥𝐞 𝐀𝐅: Directly speaks to your audience's feeling of being "stuck" or having "bought 20 courses" without results. It shows you understand their pain because you've been there.
- 𝐍𝐨-𝐁𝐒 𝐄𝐝𝐮𝐜𝐚𝐭𝐨𝐫: Instead of just complaining, you're immediately pivoting to a solution and a clear lesson, demonstrating your "big sis" mentorship.
- 𝐇𝐢𝐠𝐡 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Vulnerable content sparks deeper connection, comments, shares, and saves—exactly what the algorithms love right now. The emotional hook and "reveal" format drive retention.
- 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 & 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠: You're not just sharing a story; you're offering a mental or strategic shift that your audience can implement.
𝐇𝐨𝐰 𝐭𝐨 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞:
- Go to Content Boost right here in CJC
- Post the direct link to your Day 2 Reel using this trend and chosen audio: either in the comments below or as a separate post here in the community!
- Engage with at least 3 other creator posts: comment, like, share, support, follow, encourage!
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August 3rd | Content Challenge Day 2 Prompt
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