20h • General discussion
Show, Don't Tell
Press and partners care about two things: great music and momentum. Your EPK must prove you have both. Data is the language of momentum.
A press kit without evidence of audience connection is just a collection of assets. To capture the attention of industry professionals, you must demonstrate not only that your art is good, but that it is actively finding a home with listeners. Your EPK needs to tell a story of growth.
The most persuasive EPKs dedicate a section to key audience metrics. This does not mean a laundry list of every number you can find. It means curated data points that narrate a story of momentum. Essential metrics include month-over-month listener growth, follower increases on your primary platform, and playlist reach.
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Show, Don't Tell
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