13d • The Biz Lab
One consistent thing about social media
I have a private client right now and I’m doing her social media for her, and one thing that I have noticed 100% is this- I make a post every day at 6 AM. It doesn’t matter that her audience is most active at a different time of the day, it also doesn’t matter if she decides to throw a post up there in the middle of the day. What matters is that every single morning at 6 AM a real goes onto her Instagram and is shared to her Facebook page.
If there’s one thing you can promise yourself right now it’s that you pick a style of posting and become very consistent with it. I’ve taken her from 36,000 views a month to 90 something thousand views a month in just two weeks of making this a very consistent post. What this does is gives flexibility for other posts to go on the feed but the algorithm knows every morning at six there’s going to be something, and if there isn’t it messes up the algorithm for her.
The lesson here is pick something and do it consistently, something that would be a promise to yourself to do. Then everything else can just be sprinkled in.
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One consistent thing about social media
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