Ever wondered why so many business partnerships crash and burn?
I've been thinking a lot about this lately, especially after making one of the most critical decisions in my business journey - choosing my business partner.
The statistics are brutal: 70% of business partnerships fail in the US. That's worse than the divorce rate!
But here's what I've learned - most entrepreneurs treat choosing a business partner like picking a lunch buddy instead of what it really is: one of the most critical decisions that will make or break your business.
The Partnership "Marriage" Reality Check
I've come to realize that choosing a business partner is like getting married. You're committing to someone who will have massive influence over your financial future, your daily stress levels, and potentially your entire life trajectory.
Yet most people spend more time researching which Netflix show to binge than vetting their potential business partner. 🤯
The Framework That Helped Me Choose My Partner: 4 Critical Questions
Here's the framework that helped me choose my partner Ron (someone I'd known for 15 years before partnering):
⁉️ Question 1: "What are your reasons for NOT partnering with me?"
I learned to flip the typical question. Instead of asking why they SHOULD partner with you, ask this. This question:
- Forces brutal honesty
- Reveals potential red flags early
- Shows if they can think critically about decisions
- Protects you from emotional bias
⁉️ Question 2: Do our skillsets complement (not compete)?
I handle marketing, sales, operations, and branding. Ron excels at business development hiring agents, and asset protection. We're not stepping on each other's toes or fighting for the same territory.
Red flag: If you both want to be the "face" of the business or both hate operations, you're setting up for conflict.
⁉️ Question 3: Do our personalities actually work together?
This isn't about being best friends. It's about:
- Communication styles that mesh
- Shared work ethic and values
- Complementary strengths and weaknesses
- Ability to handle stress together
⁉️ Question 4: Can they handle direct feedback without getting offended?
This might be the most important one. If your potential partner gets defensive or emotional when you give honest feedback, imagine what happens when:
- You need to have tough conversations about money
- A client complains about their work
- You disagree on major business decisions
The 15-Year Test
Here's what I want you to know: I knew Ron for 15 years before we became business partners. That wasn't a coincidence - it was strategic.
You need to see someone's character over time:
- How do they handle failure?
- Are they consistent in their values?
- Do they follow through on commitments?
- How do they treat people when no one's watching?
The Plot Twist That Led to My Current Partnership
Here's something interesting that happened: I was rejected from a role at Acquisition.com for having "too much experience." Tempted to see this as a loss, I chose to trust God's leading, and it opened a new door that led to pursuing my current partnership. Sometimes the doors that close are protecting you from the wrong path.
👇🏼 Your Action Steps (Don't Skip This!) 👇🏼
✅ If you're considering a partnership: Use these 4 questions as your vetting framework
✅ If you're already in a partnership: Evaluate your current situation honestly - are these foundations solid?
✅ If you're flying solo: Start building relationships now with potential future partners, but take your time
Community Discussion Time! 💬
🔥 What questions would YOU add to this partnership vetting process? 🔥
Drop your thoughts below - let's learn from each other's experiences and help everyone in our community make smarter partnership decisions!
Remember: Your business partner can help you build something that puts a dent in the universe or destroy everything you've built.
Choose wisely. 🎯