19d • General discussion
Your digital product should solve ONE expensive problem. Not ten cute ones.
Most people create digital products based on what they know.High-converting digital products are built around what your audience is already paying to fix.
Here’s the shift:
From:“I know a lot about this. Let me teach everything.”
To:“My audience keeps losing money, time, or confidence here. Let me fix that one thing fast.”
Ask yourself these 3 questions before you create anything:
- What problem is costing my audience money, momentum, or peace right now?
- What do they Google, ask in DMs, or complain about repeatedly?
- What result could I help them achieve in 7–30 days?
That result becomes the product.
Example:
Instead of:“How to Start an Online Business”
Create:• “Your First $1K Digital Product Blueprint”• “Turn Your Expertise Into a Paid Offer in 14 Days”• “Pricing Your Digital Product So It Actually Sells”
Specific results sell.Speed sells.Clarity sells.
Pro Tip:
If your digital product cannot be explained in one sentence that includes:• who it’s for• the problem• the result
It’s not ready yet.
Digital products are not about information.They are about transformation.
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Your digital product should solve ONE expensive problem. Not ten cute ones.
