Have you created your launch team?
Let’s talk book coaching for a moment.
Have you created your launch team yet?
Here’s the truth most new authors miss:
Books don’t sell because they’re good.
They sell because they’re organized.
A launch team is simply a small group of people with clear roles, all focused on one goal—moving books on launch day.
Here’s how to build one that works:
1️⃣ Start with family
Not to critique the book—but to support the mission.
They buy early, leave reviews, and share because they believe in you.
2️⃣ Add friends
Give them one simple job:
Buy on launch day. Share once. Leave an honest review.
3️⃣ Activate followers
Your audience already trusts you.
Invite them behind the scenes.
People support what they feel connected to.
4️⃣ Yes—even your foes
Some people watch just to see if you’ll win.
Let them watch you sell books.
The math is simple:
• 10 people buying 5 copies = 50 books
• 25 people buying 4 copies = 100 books
• 50 people buying 10 copies = 500 books
No tricks. No hype.
Just clarity, coordination, and leadership.
Authors don’t need bigger platforms.
They need better launch plans.
If you’re writing—or already holding—a book, the question isn’t can it sell…
The question is: Who’s on your launch team?
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Fred Jones
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Have you created your launch team?
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