Assignment 2
**HOOK**
“If I had to fix ONE thing about your eating habits, I'd stop you from skipping meals.”
**SETUP**
“Because skipping breakfast, barely eating lunch and then being extremely hungry at night can make healthy eating much harder.”
**OPEN LOOP**
“Instead of fighting hunger all day, try this.”
**MAIN VALUE**
“Build regular, balanced meals.
Include protein.
Add fiber.
Include a satisfying carbohydrate.
And add healthy fats where appropriate.
You don't need to starve yourself during the day to eat for weight management.”
**PAYOFF**
“Consistency beats the restrict → crave → overeat → restart cycle.”
**CTA**
“Save this for your next ‘I'll start again Monday’ moment.”
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Salma Khan
2
Assignment 2
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