This week, we're running an outbound marketing sprint. Every day through Dec. 20, I'll post a category of people to spend 10 minutes (or more) engaging with by commenting, liking, or sharing (and tagging) their content.
You can do this on ANY platform, from Instagram to Substack to LinkedIn. The goal isn't to get noticed by these people specifically but also by their followers, who poke their heads in the comments to find other like-minded souls.
Day 4: Send 5 intentional DMs.
This isn't a cold call type of event. This is a genuine connection that you'll be making in the inbox. Send 5 DMs to say hello, introduce yourself, compliment or comment about their content in a kind way, and start the conversation. If you're not sure how to follow up, end the DM and ask how you can support them beyond commenting/liking on social media. You never know what podcast guest, newsletter swap, etc. you'll bump into when you do this.