This week, we're running an outbound marketing sprint. Every day through Dec. 20 I'll post a category of people to spend 10 minutes (or more) engaging with by commenting, liking, or sharing (and tagging) their content.
You can do this on ANY platform, from Instagram to Substack to LinkedIn. The goal isn't to get noticed by these people specifically but also by their followers, who poke their heads in the comments to find other like-minded souls.
Day 1: Comment on accounts that are complementary to you.
For example, if you're a business coach, comment on accounts of tools your audience uses. If you're a realtor, comment on the businesses in your local area. If you're a social media creator, comment on business coach profiles.
(This is one time it's good to look sideways)