Content Strategy Planning Day 3/12
We're back for day 3 of this content strategy planning! Today we're going to take the work you did last week and mash it all into one sentence. I promise that this will help you get clearer on WHO you serve and how your content is going to help them, which is essential for writing strong words that'll resonate, grow your list, and sell!
Today, I want you to fill in the following, bringing day 1 and 2 together into one clear statement: My content helps [AUDIENCE X] get [INFORMATION Y] that offers [BENEFITS Z]
Pro tip: Hang this up on a post-it note on your computer or calendar so you can be reminded of why you're writing the content. It's not to sell. That's a nice byproduct. It's to help someone achieve a goal. That mindset shift when planning is HUGE!
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Kimberly Crossland
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Content Strategy Planning Day 3/12
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