Big News in the Email Marketing World!

Apple iOS 18.3 is now putting promotional emails into a separate folder making them a lot more hidden on Apple devices!

They're also hiding email HTML designs used by a lot of newsletter creators.

What does this mean for you?

Using the templates found in the Content Club will work best in PLAIN TEXT emails. If you're using HTML, test it without your templates and keep it simple.
Story based emails will only prove to dominate the email universe more because they'll be the ones more likely to show up on these devices and will be what people WANT to see/open more becuase they know you more than they know a brand.
Keep it HUMAN. The more human you can make your email marketing, the better off you'll be!

Questions about this update? Drop them below!

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