The Internet can be overwhelming for a sprouting entrepreneur. When I started, I was exhausted by so-called digital marketing advice.
It feels like there is so much to learn and so much to do to make anything work.
But the truth is, You don't need to do 'everything'.
All you need is a FULL STACK BRAIN.
Full Stack Brain masters 5 critical skills. These are the 5 pillars of an online business.
Invest money in learning these 5 skills.
Go to conferences to learn these 5 skills.
Join the communities to learn these 5 skills.
Rest everything is noise.
And here are these 5 skills (take notes):
🔥 Traffic Generation:
Even if you have the best product in the world, or you are the most helpful coach or creator in your space...
If you don't know how to attract strangers to 'have a look' at what you are doing, it won't work. This is a fundamental skill in online business. You won't be hungry if you know how to generate traffic coz people are always buying something.
🔥 Community Building:
Business is a human game. Love and empathy are the core of our style of business.
You must know how to spark conversations and keep people in a close-knit community. And the best time to start a community is not when you have "figured it out."
You find your people when you are climbing up to the mountain, Not on the top."
Share your experiments, synthesis, process, and methods, and lead people towards a big, bright future.
Start where you are.
🔥 Copywriting:
While community building will give you purpose and fulfill your life, your copywriting skills will ensure you are getting paid for doing what you love.
Persuasive Written Communication, also known as "copywriting," is the secret sauce of every successful entrepreneur. You must sell with heart and in the interest of your customers.
Remember Steve Jobs's "Thousand Songs in Your Pocket" dialogue? What a great copywriter ;)
🔥 Content creation:
Content creation is not optional. While you can generate traffic by paying Zuckerberg (for Facebook ads), it won't be sustainable.
To be successful in the new age, you need to learn how to create content.
🔥 Sales and Conversion: Turning a stranger into a lead, a lead into a prospect, and a prospect into a paying customer... is an art and a science.
Don't feel insecure and guilty about selling your products.
When you are providing massive value, have faith in yourself, your customer, and in the higher power playing the cosmic game of energy exchange through us.
Don't be attached to the outcome, but offer 100% effort in the direction that calls you.
These five skills make you a Full Stack Brain.
Additionally, you need to be a student of your craft and love the subject you are working on.
Without that, these skills are just a body without a soul. Start with the soul.