2d • General discussion
I have many returning guests… and I’m not totally sure why
Something interesting I’ve noticed lately:
I actually have a good number of returning guests.
Which sounds great… but here’s the honest part:
I’m not 100% sure why they come back.
Is it the systems?The messaging tone?The property design?The location?The simplicity?The fact that nothing feels chaotic?
I didn’t intentionally design for “repeat guest strategy” in the beginning. I was mostly focused on clarity and smooth experience.
So now I’m trying to reverse-engineer it.
Instead of assuming it’s random, I’m asking:What signals are guests responding to?
And I think that’s an important shift — not just celebrating results, but understanding them.
If you have returning guests, what do you think makes them come back? And if you don’t — what would you want them to say about their stay that makes them return?
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I have many returning guests… and I’m not totally sure why
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