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Aug 21 • How To Build A Skool Community
How To Win The Skool Games
How to Win the Skool Games: The Easy Way That Actually Works
Last month, I achieved something that many community builders dream of—I won first place in Alex Hormozi's Skool Games. While most people think winning requires building a massive community from scratch, I discovered there's actually an easier path that almost no one talks about.
In this guide, I'll share the exact step-by-step strategy I used to win, so you can replicate these results and maximize your chances of victory.
What Are the Skool Games?
Before diving into strategy, let's establish what we're talking about. Skool is a platform that allows anyone to start an online community and monetize their skills and passions. I believe starting an online community is one of the most accessible ways to build a successful online business in 2025.
Each month, Skool hosts a contest called the Skool Games, where community owners compete for an incredible prize: a trip to Vegas, a weekend stay at the Skool Mansion, and the opportunity to mastermind with Alex Hormozi, Sam Ovens, and other winners.
The Two Paths to Victory (And Why One Is Much Easier)
Most people only know about one way to win the Skool Games, but there are actually two distinct paths:
Path 1: The Creator Route (The Hard Way)
To win as a creator, you need to be among the top 10 communities that generate the most new monthly recurring revenue (MRR) from community subscriptions. The competition is fierce, and the numbers required are substantial.
Path 2: The Affiliate Route (The Easy Way)
Alternatively, you can win as an affiliate by being one of the top five affiliates who generate the most new MRR from affiliate sales. This means getting the most people to start their own Skool community using your affiliate link.
Here's the key insight: If you have an audience that would benefit from starting a community, the affiliate path is significantly easier and more achievable.
My 6-Step Process for Winning as a Skool Affiliate
Here's the exact framework I used to secure first place:
Step 1: Grow Your Community
Build a Traffic and Conversion System
The foundation of success is having a thriving free community that you can later monetize. My approach uses three main traffic sources:
- Facebook organic content
- YouTube channel
- Facebook ads
The key is to choose channels where your audience already spends time, reverse engineer what works, and go all in on those platforms.
Create Irresistible Lead Magnets
Most people overcomplicate this, but it's actually straightforward. I use two core lead magnets:
- Community Launch Checklist (for Skool and GoHighLevel)
- Community Launch Secrets Course (shows how to get your first 100 members in 10 days)
Promote Strategically
On YouTube, I create content aligned with these lead magnets:
- "How to gamify HighLevel communities" (promotes the checklist)
- "HighLevel vs. Skool communities comparison" (promotes the checklist)
- Step-by-step community setup tutorials
For Facebook ads, I run simple campaigns promoting the same lead magnets. Currently, I generate leads for about $25 and community joins for around $6, with calls booked for under $60—well below industry benchmarks.
Step 2: Create a No-Brainer Affiliate Offer
This is arguably the most critical step. If your offer is compelling enough, making sales becomes significantly easier.
My Winning Offer Structure
When someone uses my affiliate link to sign up for Skool ($198/month), they receive:
- Free access to Community Builders Elite membership ($89/month value)
- A HighLevel account under our white label, preloaded with our Community Builder snapshot
- Access to custom AI tools for community growth and monetization
- A 60-minute personal strategy call with me
- Exclusive notes and insights from the Skool Mastermind event in Vegas
- VIP ticket to my upcoming workshop on AI-powered community content systems
Creating Urgency
I leveraged the natural deadline of the Skool Games to create genuine urgency, reminding prospects that the offer would expire when the contest ended.
Step 3: Promote the Offer Directly
Straightforward Promotional Content
I put the offer in front of my audience consistently through direct promotional posts and emails. These are clear and simple: they explain the offer, how to claim it, and what to do next.
Example Approach: When I noticed I was tied for fourth place, I quickly posted an offer (even before fully developing all the details). This generated immediate engagement and allowed me to refine the offer based on audience response.
Content Repurposing
I reused successful post content across multiple formats, changing only titles and opening lines, and repurposed these posts as emails to my subscriber list.
Step 4: Use Value-Based Content for Subtle Promotion
The Value-First Approach
Instead of constant direct promotion, I created posts that led with genuinely helpful content. After delivering value, I'd add a casual reminder about the offer and approaching deadline.
This method feels less salesy while still being effective, and these posts typically generate high engagement rates.
Step 5: Close Sales in the DMs
Engage Interested Prospects
After each post, I reached out to everyone who commented or expressed interest. Since these people had already shown interest in the offer, the DM conversations were straightforward—simply explaining how to claim the offer and next steps.
The beauty of this approach is that prospects are essentially pre-sold, making the conversations feel natural rather than pushy.
Step 6: Increase Frequency and Urgency Near the Deadline
The Final Push Strategy
As the Skool Games deadline approached, I ramped up both the frequency of posts and the urgency of the messaging:
- "Only 2 days left to get our best Skool offer ever"
- "Last chance to get Community Builders Elite for free"
- "Final warning: this deal disappears in 1 hour"
Execution Tips:
- Send multiple emails per day during the final stretch
- Reuse successful content, updating only the urgency and timing
- Never let up until the contest officially ends—consistency is crucial
The Results and Key Takeaways
By following this exact blueprint, I was able to win first place in the Skool Games. The strategy works because it focuses on providing genuine value while leveraging a time-sensitive opportunity.
Critical Success Factors:
- Know your audience – This only works if your audience would genuinely benefit from starting a community
- Create a compelling offer – Your affiliate offer must provide significantly more value than the cost
- Be consistent – Regular promotion and engagement are essential
- Leverage deadlines – Natural urgency drives action
- Focus on relationships – Success comes from helping people, not just selling
Your Next Steps
If you want to replicate these results, start by building a community around a topic where starting a Skool community would be a natural next step for your audience. The affiliate route to winning the Skool Games isn't just easier—it's also more aligned with providing genuine value to your community.
Remember, this isn't about manipulation or aggressive sales tactics. It's about positioning a valuable opportunity in front of people who would genuinely benefit from it, then making it easy for them to take action.
The Skool Games happen every month, which means you have multiple opportunities to implement and refine this strategy. Start building your community today, and you could be the next winner sharing your success story.
Ready to get started?
Step 1: Start Your 14 Day Trial To Skool
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How To Win The Skool Games
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