Consultative Roof Institute (CRI)
What CRI Is
- A community for roofers who want to sell by thinking, inspecting, and advising
- A place to move from installer → trusted advisor
- A home for contractors who value standards, documentation, and integrity
This Is For You If
- You’re tired of competing on price and want that edge
- You want predictable revenue, not feast-or-famine
- You believe roofing can be done better
- You want respect—not just referrals
🚫 This Is NOT For You If:
- You want quick hacks or gimmicks
- You don’t believe in inspections or documentation
- You’re comfortable cutting corners
- You’re just here to sell harder
WRAP Thinking
- Inspection + documentation + maintenance + accountability
- Keep roofs compliant, dry, and performing over time
- Create recurring revenue instead of chasing emergencies
- Elevate your role in the owner’s mind
- Deliver roof maintenance in a whole new way
Why This Works
- Owners trust advisors, not installers
- Consistency beats chaos
- Documentation beats opinions
- Integrity compounds over time