If you’re new to Pinterest Ads, don’t try to advertise 10 different products.
Pick ONE product and test it.
Step 1: Choose a Product
Good examples:
- Soccer Coloring Book (World Cup)
- Summer Coloring Pages
- Kids Activity Book
- Teacher Coloring Pages
Step 2: Create 2-3 Pins
Don’t run one pin.
Create:
- Pin #1: Product Mockup
- Pin #2: Interior Page Preview
- Pin #3: Benefit-Based Pin
Example:
“Keep Kids Busy During World Cup Season” instead of “Soccer Coloring Book for Kids”
Step 3: Start Small
Budget:
- $2/day for 5 days = $10OR
- $4/day for 5 days = $20
Pinterest needs a few days to gather data.
Step 4: Target Keywords
For a soccer-themed product:
Keywords:
- soccer coloring pages
- soccer activities for kids
- FIFA coloring pages
- World Cup activities
- soccer printables
- kids soccer games
- soccer worksheets
Pinterest is a search engine.
Think about what parents would type.
Step 5: Send Traffic Somewhere Useful
Don’t just send them to a random listing.
Options:
Option 1
(Best)Freebie Friday soccer page → collect email → upsell paid product (don’t sleep on this option!)
Option 2
Gumroad listing
Option 3
Etsy listing
Step 6: Watch These Numbers
Ignore likes.
Watch:
- Clicks
- Saves
- Email signups
- Sales
Those are the numbers that matter.
Beginner Goal
With a $10-$20 budget, your goal is NOT to get rich.
Your goal is to learn:
- Which pin gets clicked
- Which keywords work
- Which products people want
- Whether your offer is interesting
That information is worth far more than the $10-$20 you spent.
Think of it as paying for market research while getting traffic at the same time.
Ads bring sales!
A $20 ad budget can teach you more in a week than guessing for a month. 💕