Hey Can. Saw your recent newsletter. A question popped up:
If I approach people who are on re-engagement with the winning scripts of the campaign. Is it better to show them that I already contacted them some time ago.
"Reaching out again"/"I guess I had bad timing last time"
or
Do I make sure they don't even remember that I reached out?
I know, it is such a small nuance but I genuinely think this plays a big role when it comes to copywriting.