Lifetime of a domain & Lead Magent · Ceres

Lifetime of a domain & Lead Magent

Hey guys,

I just watched the video Q&A with Anthony, it was very valuable.

During the call, something was mentioned about domain health that I didn't quite understand.

It was mentioned that if done properly, a domain could last around 3 months.

I'm new to email marketing, so I wanted to ask—is it normal to switch domains every 3 months? What’s the typical lifespan of a domain used for cold email?

Second, in one of Can's YouTube videos, he showed the 50-prospect lead magnet.

I wanted to create something similar for the HVAC niche.

So my question is: how did Can get the 50 prospects list, and do you have any advice on how to build it for the local biz niche.

Thanks Gs

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