Jul 6 • General discussion
7% Reply Rate, 9 Opps — Thanks John
Big shout out to John and his YouTube content. I started cold email less than three months ago and just hit a 7% reply rate and 9 solid opportunities from only 550 emails sent. The real win for me isn’t just the numbers but the quality of replies and the excitement from prospects. After a consulting call with John and diving into all his videos, it was clear that just grabbing an Apollo list and lightly "personalizing" is low value and doesn’t cut it.
I put in the extra work: scraping with SERP data, piecing together niche-specific signals, and building highly targeted lists that actually resonate. Even at low volume to protect deliverability, we saw strong results right out of the gate. Most "not interested" replies were about timing, not fit, which shows how relevant the outreach was. This approach is absolutely worth it now and will only become more essential as inboxes get noisier.
My biggest challenge now is scaling this process quickly and affordably. Sometimes I start with 10,000 rows and end up with only 500 great leads, which can be expensive but is part of the learning curve. Just wanted to share honestly, give John the credit he deserves, and wish everyone here good luck. Open to any tips on scaling this faster and cheaper.
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7% Reply Rate, 9 Opps — Thanks John
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