Most people are using AI as a search engine. That's leaving 90% of the value on the table.
The real play is using AI as an operator — something that runs repeatable workflows, not just answers questions.
Here's one thing I've been building this week: a Meta Ads campaign optimization loop that checks performance every 6 hours, flags underperformers, and rewrites ad copy automatically. No human needed between checks.
Same concept applies to email follow-ups, content calendars, client reporting — anything with a pattern.
If you can describe the process once, AI can run it on repeat.
What's one workflow in your business you keep doing manually that you wish just ran itself?