Don’t sell another PT session until you understand this!
You’re probably selling the wrong thing.
Most trainers sell:
❌ 30-minute sessions
❌ 60-minute sessions
❌ 12-session packages
Clients aren’t buying sessions.
They’re buying the person they want to become.
Your job is to package the transformation, not the appointment.
The second piece?
Make your delivery repeatable.
If every client experience depends on your memory and extra effort...
you don’t own a business.
You own a very demanding job.
Comment “COACHOS” if you’re ready to stop trading time for money.
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Lamar Shaw
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Don’t sell another PT session until you understand this!
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