3d • General discussion
The thesis behind everything I'm building here (and why you're early)
I need to tell you something about this community.
It's not an accident that it exists. It's not a "lead magnet" or a "top of funnel play" or whatever the growth hackers are calling it this week.
It's a bet.
I spent five years posting on X. Under 100 followers. Five years of playing the algorithm game exactly how you're supposed to play it.
And I finally figured out why it wasn't working: the game changed and nobody sent me the memo.
Here's the short version:
The ROI of algorithm-chasing has collapsed.
Not for consuming content (TikTok still works great for melting your brain). But for building anything sustainable as a creator? The slot machine is broken.
Meanwhile, the ROI of trust networks is exploding. Discord. Paid Substacks. Communities like this one.
We're in what I'm calling Phase 2 of the Content Reformation. The skepticism phase. People are actively retreating from public platforms into private spaces where trust can actually be verified.
By Phase 3 (2026-2027), the drawbridge goes up. The people inside trust networks become the gatekeepers. Everyone else gets stuck in the algorithmic wasteland fighting for scraps.
This community is my lifeboat. And yours.
I'm building here because I believe the relationships we form now—before the retreat accelerates—are the ones that matter in three years.
So: introduce yourself if you haven't. Start a conversation. Help someone. The people in this room are going to be your referral network when word-of-mouth becomes the only discovery that works.
The drawbridge is still down. But it's going up.
Let's make sure we're all inside when it does.
What's your read on this? Am I being dramatic, or does this match what you're seeing too?
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The thesis behind everything I'm building here (and why you're early)
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