5d • General discussion
I've been hoarding my best ideas. You probably are too.
Last week I caught myself doing something embarrassing.
I was sorting through article ideas and realized I'd created two mental piles:
"Good enough to publish"
"Too valuable to share yet"
And I'd been calling that second pile "strategy."
Save it for the course. Save it for when the audience is bigger. Save it for when it "matters."
Here's the problem: that audience I'm saving content for? They don't exist yet. They're currently being trained on my copper while I hoard the gold.
There's a 500-year-old economic principle called Gresham's Law: "Bad money drives out good."
When two currencies trade at the same face value but have different intrinsic worth, people spend the cheap one and save the expensive one. Every time.
AI did this to content.
Production costs hit the floor. The gap between "adequate" and "actually good" became a canyon. And we all responded rationally—publish the copper, vault the gold.
The result? The commons flood with slop while everyone hoards their best stuff for "later."
Later = a course that might not get built.
Later = an audience that's learning to expect less.
Later = never.
New rule I'm testing:
The instinct to hoard is now my signal to share.
When I catch myself thinking "this is too valuable for free content," that's exactly when I need to publish it.
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Question for you:
What's in YOUR vault?
Not the polished version. Just the topic.
What idea have you been "saving for later" that your audience might actually need right now?
Drop it below. Sometimes naming what you're hoarding is the first step to cracking it open.
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I've been hoarding my best ideas. You probably are too.
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