Maybe brainwashing is a far stretch lol
But I'm working with a pretty large client right now making them a webinar.
And I was trying to explain that there are only 3 things that we need to sell every single prospect on the call.
Once we do that we will sell more people than we can imagine.
(This is the secret sauce that every guru uses but won't tell you. Btw this isn't something that's revolutionary Russell Brunson the O.G. of the internet marketing space talks a lot about this)
1. Sell Them On The "New" Opportunity
Often, potential customers are skeptical about new opportunities. They might doubt whether a product can deliver the promised results or question the legitimacy of a business opportunity.
Example: "This product won't work for me," or "This business opportunity isn't legitimate."
How to Address It: Combat these doubts by showcasing solid evidence, testimonials, and case studies that affirm the effectiveness of your product or opportunity. This approach helps to change their initial skepticism into trust.
2. Eliminate Doubts About Personal Abilities
A common barrier to purchase is self-doubt. Customers may feel they lack the necessary skills, knowledge, or capabilities to benefit from your product or service.
Example: "I don’t have the technical skills to use this software," or "I'm not smart enough to make this work."
How to Address It: Provide comprehensive support such as templates, scripts, guides, and documentation that simplify the use of your product. Offer training sessions to enhance their confidence in their abilities. By making your product seem easy to use, you help customers overcome their fears and motivate them to make a purchase.
The third one is key to making sure you always sell your clients on you, your offer, your service etc.
Go to the YT video to check it out, as always lmk what you think and leave me any questions down below.